BEST FITNESS DEALERS

HOW TO FIND WHERE THE BEST FITNESS DEALERS ARE.

WHAT'S JUNK

Isn't the word JUNK a big word to use? 

We hope that this helps. Which machines should you stay away from?

  • We do not sell anything on this site

    Feb 2008
    But what is junk and how can you possibly know that this particular machines isn't good? I mean they all look good. 

    Well the general rule of thumb is machines that are considered junk are ones that are sold exclusively on-line for the most part, major warehouse type stores and referral sites (did you know that referral sites get up to an 8% commission to make a website that touts another product?) If you see a brand here, well, we cannot recommend it.

    Some examples: http://www.1800treadmill.com/affiliate/

    http://www.moolamoola.com/sole/

     

  • But I know someone that has one

    Feb 2008
    We all do. But you remember the old saying that the grass isn't greener, if it looks too good etc... it is the same when it comes to fitness machines at a quality level. There are cheap machines that will bump and chug along but it's far from what you should be investing in. Eventually they explode and it's cheaper to buy another one than to try and repair it.

  • But what is considered junk?

    Feb 2008
    That is a great question. There is junk out there and there are inexpensive machines. It depends what you need the machine to do for you. On a treadmill for instance, look for a heavy frame (it supports your weight after all), warranty, and of course features and price. You need to be comfortable with the machine. The more comfortable you are the more likely you are to use it. Can you buy a good treadmill for $699.00? No! There is a minimum price where quality parts come into effect. Good motors, lower boards, frames, welding etc.. cost money (obviously) so we draw the minimum at $1200.00 for a treadmill. The grass isn't always greener! Realizing that quality comes at a cost is the first step. The more you pay, the better the machine gets, as it is in the auto industry.

  • Wally's Mart sells treadmill

    Feb 2008
    Yes you can buy a treadmill or elliptical there but be warned, you are investing in disposable fitness equipment. The machine will eventually explode and you will be facing a repair bill that is more expensive than the treadmill was new. Little motors that spin at a high rpm, thin decks, thin steel and poor welds. Do not go in that direction. It makes the industry look bad and when it does blow up it will leave a bad taste in your mouth. You see fitness machines are something most people know little about. We know more about cars and television sets and computers than we know about fitness machines. But the common sense is even those items cost more for better quality. Think about the common sense.

  • What about Cost*O?

    Well they do sell fitness machines. So why not? Well a company (store) that bases what they are carrying on profit and price seems to overlook one simple thing? Quality. Do you think that they care about the quality? They have a no question return policy. Of course they don't. They know that most will not be returned and the ones that are returned they will force down the throats back to the manufacturers which have already increased their costs to cover this return cost. So why put yourself through this? Specialty Fitness dealers will sell you what they have experience with. Buy your socks, books, ketchup and stuff you know won't break there. I can't believe how many people get sucked into this.

  • What about SMOOTH?


    They are an Internet only company and actually they are the only ones that do this. And they do it well. The only downside and I can't understand how they get around this, you can't get on one before you buy. So it takes a website to try and convince you. They are actually a good company. 

Aren't dealers more expensive?

Not at all. They have the same contacts in the fitness industry. In most cases they pay the same or even less than BIG BOX Sports and only a Specialty Fitness dealer has the BEST lines, the quality manufacturers that make the best products.

Buying MATH

Imagine for a second the cost to price economics. If you are buying a treadmill for example at $799.00 retail. Let's do some math and try to imagine what the cost to manufacture would be. This is a good idea to let you know just what's under that hood.

 We're going to use 30% across the board. People are in business for profit. So let's accept that as well.

$799.00 retail

Means that the retailer bought it for about $559.00 and his margin is going to be 30-35%. Remember he repairs and installs the machine.

$559.00 Wholesale

That means that the cost to the distributor would be around, $350.00 assuming that they are close to 30% markup. The distributor handles the cost of parts and warranty.

$391.00 Wholesale

This means that to build this particular machine that retails for $799.00 has $275.00 of parts in there.

Now imagine what you are getting, what kind of quality are we getting at $275.00 BOM cost?


YIKES...$275.00 COST?

And we haven't factored in the freight costs. Freight as we are all aware is more and more expensive. 

You need to use common sense when choosing your fitness machine. Try to use the above formula to understand that a quality treadmill would be $1200.00 and higher and an elliptical about $1000.00 and higher. Lower than that and unfortunately the parts in there will break. Don't chance it. 

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There is a minimum price.

As in everything we buy there is a minimum price that basically guarantees a certain amount of quality. Not everyone can afford $3000.00 for a treadmill. The same is true that not everyone can afford to throw out a treadmill that blew up after spending $800.00 on one either.

Your local dealer will have a nice selection of quality machines from just over $1000.00 to $4000.00. It's a great experience to get on the higher end ones to appreciate why they are so expensive, then work your way to your price level, your features and what works for you. Let's call this the education process. The more you understand the more you will appreciate it. 

© FDMA - Fitness Dealers and Manufacturers Assoc.